“I hit my goal within the first six months of the year! The Butterfly Effect Calendar helped me realize how achievable big goals are when you commit to the small ones. I guess it's time to be even more delusional!”
THE 2027 EDITION
Change your life
one goal at a time.
A goal setting calendar built for women, across the six areas of your life. Set your quarter, fill your bingo board, and watch a year of small steps add up.
- ✓One payment, never a subscription
- ✓Digital opens instantly
- ✓Six life areas
Choose your edition
The same calendar, your way. One payment, never a subscription.
Digital Calendar
$19.99Opens in your browser the moment you buy it. Type straight onto the pages, on your phone, tablet or laptop.
- ✓All sixty pages, instantly
- ✓Your writing saves and follows you between devices
- ✓Yours to write in through 2030
Physical Calendar
$39.99Spiral bound and printed, with the sticker sheets for your bingo board. Posted from Atlanta.
- ✓Gold spiral binding, matte pages
- ✓Quarterly sticker sheets included
- ✓Arrives 14 to 18 December
BEST VALUE
Both, together
$59.98$49.99The printed calendar posted to you, and the digital edition open the moment you order. Write on paper, carry it on your phone.
- ✓Both editions, one payment
- ✓Digital opens straight away
- ✓Saves $9.99 against buying separately
5
★★★★★
from 3 reviews
- 5★3
- 4★0
- 3★0
- 2★0
- 1★0
“Thank you to the butterfly effect! I made a goal in the beginning of the year at your event to be debt free and I finally accomplished that goal.”
“I can't believe how effective this is! I've been achieving so many goals!”
How it works
- 1
Set six goals
At the start of each quarter you write a goal for each of the six areas of your life.
- 2
Put them into action
Your goals carry through to the action pages, where you break them into steps.
- 3
Fill your bingo board
Tick squares as you go. Three in a row, and you owe yourself a reward.
THE SIX AREAS
- Personal
- Professional
- Financial
- Mental Health
- Physical Health
- Community
CHANGE YOUR LIFE ONE GOAL AT A TIME
Our Commitment
A calendar carefully crafted with you in mind. We are dedicated in empowering individuals to achieve their dreams and enhance their overall well-being through goal setting and creating incentives. By focusing on six key areas in your life such as Personal, Professional, Financial, Mental Health, Physical Health, and Community Goals.
This is not just any ordinary calendar. This calendar was thoughtfully designed for women like you, by women who understand you. It offers the positive motivation that we need, whether on good or challenging days. Reminding us to prioritize self-care and celebrate ourselves, even when we often forget to.
Our mission is to help you realize that with patience, creativity, and accountability, anything is possible.
Intentional Goal Setting
Creating meaningful goals across six areas of your life.
Accountability & Achievement
Tracking progress, staying consistent, and celebrating milestones through our interactive BINGO system.
Personal Growth
Building healthy habits, embracing change, and becoming the best version of yourself.
MEET THE FOUNDER
De'Ja
Founder, The Butterfly Effect Company · Atlanta, Georgia
This calendar was “designed for women like you, by women who understand you”, and De'Ja is that woman. She built the 2026 edition, watched it sell out, restocked it, and watched it sell out again. She answers every message that comes in herself.
“Keep celebrating your wins, you deserve it.”
Sold out twice
in its first year
She replies
to every message herself
Quarterly events
starting each January
Our Partners
Brands we trust, matched to the six areas. Calendar owners unlock a code with each one.
EW
Example Wellness Studio
WELLNESS
Virtual therapy and journaling circles for women, run out of Atlanta.
First month free for calendar owners
ES
Example Strength Co.
FITNESS
Beginner-friendly strength programming you can do in a small apartment.
20% off any training plan
EM
Example Money Club
FINANCE
Budgeting workshops and a debt payoff tracker that pairs with Q1 goals.
Free budget workshop seat
Questions
What is the difference between the digital and the printed calendar?
The digital calendar opens in your browser the moment you buy it and you type straight onto the pages, on any device. The printed calendar is spiral bound and posted to you with the sticker sheets. The pages are the same either way.
Is this a subscription?
No. One payment, either edition. The digital calendar stays yours to write in through 2030.
What are the six areas?
Personal, Professional, Financial, Mental Health, Physical Health and Community. You set a goal for each one at the start of every quarter.
How does the bingo board work?
Each quarter has a board of squares tied to that quarter's six goals. You tick squares as you go, and three in a row earns you a reward you set yourself.
When does the printed calendar ship?
Printed calendars are posted from Atlanta. Pre-orders are expected to arrive 14 to 18 December 2026.
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Get in touch
A question about an order, an event, or working together. Write to us here and we will come back to you.